2019年4月26日，我們將迎來(lái)第19個(gè)世界知識(shí)產(chǎn)權(quán)日。今年世界知識(shí)產(chǎn)權(quán)日的主題是“奮力奪金：知識(shí)產(chǎn)權(quán)和體育”。讓我們一起走進(jìn)體育世界，探索創(chuàng)新創(chuàng)造，激勵(lì)并保護(hù)創(chuàng)新創(chuàng)造的知識(shí)產(chǎn)權(quán)助力全球體育發(fā)展和體育享受。

　　體育中蘊(yùn)含的普世價(jià)值——卓越、尊重和公平競(jìng)爭(zhēng)——吸引著來(lái)自全球的觀眾。如今，由于廣播和通信技術(shù)的進(jìn)步，任何人，無(wú)論身處何方，足不出戶就能全天候欣賞體育賽事，追蹤最喜愛(ài)的運(yùn)動(dòng)員和運(yùn)動(dòng)隊(duì)的表現(xiàn)。

　　體育已經(jīng)成為一個(gè)價(jià)值數(shù)十億美元的全球產(chǎn)業(yè)——帶動(dòng)從體育場(chǎng)館到廣播網(wǎng)絡(luò)等設(shè)施方面的投入，在全球雇傭數(shù)百萬(wàn)相關(guān)從業(yè)人員，并為更多人帶來(lái)快樂(lè)。

　　以知識(shí)產(chǎn)權(quán)為基礎(chǔ)的商業(yè)關(guān)系有助于確保體育的經(jīng)濟(jì)價(jià)值。這樣可以推動(dòng)體育組織資助我們所享受的各項(xiàng)賽事，并且提供促進(jìn)基層體育發(fā)展的方法，從而刺激體育產(chǎn)業(yè)增長(zhǎng)。

　　我們審視體育企業(yè)如何利用專利和外觀設(shè)計(jì)來(lái)推動(dòng)體育方面的新技術(shù)、新材料、新訓(xùn)練方式和新設(shè)備的發(fā)展，以幫助提高體育成績(jī)，吸引全球體育愛(ài)好者。

　　我們審視體育明星如何能夠通過(guò)與品牌贊助商合作并利用運(yùn)動(dòng)員自身品牌進(jìn)行創(chuàng)收。

　　我們探索廣播權(quán)如何為體育和電視及其他媒體之間的關(guān)系奠定基礎(chǔ)，這樣的媒體使體育迷比以往更容易接觸到體育賽事。

　　我們仔細(xì)研究機(jī)器人技術(shù)和人工智能方面顛覆性的技術(shù)進(jìn)步，這些技術(shù)正在推動(dòng)所有體育領(lǐng)域發(fā)生變革。

　　今年的活動(dòng)是一個(gè)契機(jī)，讓我們?yōu)轶w育英雄喝彩，也為全世界的幕后英雄喝彩，為了提高體育成績(jī)及其全球吸引力，他們?cè)诓粩鄤?chuàng)新。

　　和我們一同慶祝體育的號(hào)召力、感染力、創(chuàng)造力和凝聚力吧，它使我們攜手共進(jìn)，突破人類成就的極限。

　　請(qǐng)告訴我們您心目中的體育英雄和您最喜愛(ài)的體育創(chuàng)新，分享您對(duì)體育未來(lái)的見(jiàn)解。

　　附英文版

Every April 26, we celebrate World Intellectual Property Day to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity.

Faster, stronger, higher! The drive to test our abilities, the thrill of competition, and the awe we experience in watching ordinary people achieving extraordinary feats, have fueled our fascination with sports for thousands of years.

This year’s World Intellectual Property Day campaign – Going for Gold – takes a closer look inside the world of sports. It explores how innovation, creativity and the IP rights that encourage and protect them support the development of sport and its enjoyment around the world.

The universal values sports encompass – excellence, respect and fair play – power their global appeal. Today, thanks to advances in broadcasting and communications technologies, anyone, anywhere, can follow sporting action around the clock, tracking the performances of their favorite athletes and teams without leaving home.

Sports have become a multi-billion dollar global industry – one that generates investment in facilities (from sports stadia to broadcasting networks), employs millions of people around the world, and entertains many more.

Business relationships built on IP rights help to secure the economic value of sports. This, in turn, stimulates growth of the industry by enabling sporting organizations to finance the events we savor, and by providing the means to promote sports development at the grassroots.

We look at how sports businesses use patents and designs to foster the development of new sports technologies, materials, training, and equipment to help improve athletic performance and engage fans worldwide.

We find out how trademarks and branding maximize commercial revenue from sponsorship, merchandising and licensing agreements. These revenues offset the cost of organizing world class events, such as the Olympic Games and World Cup series, and ensure that the value and integrity of these spectacular events are safeguarded.

We look at how sports personalities are able to generate earnings from sponsorship deals with brand owners and by leveraging their own brands as athletes.

We explore how broadcasting rights underpin the relationship between sport and television and other media that bring fans ever closer to sporting action.

We zoom in on some of the game-changing technological advances in robotics and artificial intelligence that are driving change in all sports fields.

This year’s campaign is an opportunity to celebrate our sporting heroes, and all the people around the world who are innovating behind the scenes to boost sports’ performance and its global appeal.

Join us in celebrating the power of sports to engage and inspire, to innovate and unite us all in pushing the boundaries of human achievement.

Tell us about your sporting heroes and your favorite sports innovation, and share your views on the future of sports.

Review the Past

“奮力奪金：知識(shí)產(chǎn)權(quán)和體育”

“變革的動(dòng)力：女性參與創(chuàng)新創(chuàng)造”

“創(chuàng)新改變生活”

“數(shù)字創(chuàng)意 重塑文化”

“因樂(lè)而動(dòng)，為樂(lè)維權(quán)”

“電影-全球摯愛(ài)”

（文章主要內(nèi)容來(lái)源：WIPO中國(guó)）